Work Experience

 

Marketing Campaign Writer | 3 Enrollment Marketing, Inc.

Remote | September 2021 - Present

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• Craft, edit, and proofread compelling content that fits seamlessly within the client brand for microsites, mobile, print, email, and digital campaigns

• Meet deadlines on multiple projects, which can include ten or more simultaneous projects

• Collaborate with design team to develop dynamic campaigns

• Research client brand, messaging, and style guides to inform content development

• Comfortably vary voice, style, and other characteristics by institution and target audience

• Serve as Pod Lead: creative go-to, responsible for QA & review, lead weekly pod meetings

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Graphic & Website Designer | Breezy Hill Marketing

Williston, VT | September 2020 - Present

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• Designed websites for B2B, B2C, and eCommerce businesses

• Coordinated closely with developer for website development

• Followed UX/UI best practices & established clear UX/UI flows for websites

• Created materials for print, websites, social media, presentation, and digital advertising

• Analyzed website user results via Hotjar to consult & suggest optimal website adjustments

• Created videos using Adobe Premiere Pro & After Effects for website & social media use

• Oversaw asset management and kept files organized for current and future use

 

Inbound Marketing Associate | Breezy Hill Marketing

Williston, VT | September 2018 - September 2020

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• Responsible for social media content strategy, creation, and execution for clients

• Wrote on-brand blog and website copy for a variety of industry verticals

• Designed social media graphics, edited photos & created videos for social media publication

• Managed social media accounts, including monitoring & responding to comments

• Implemented social media advertising campaigns across platforms and adhered to budgets

• Developed data reports & met with clients monthly to review marketing efforts for clients

• Optimized websites for SEO, including writing content and updating meta data

 

Marketing & Development Intern | Camp Ta-Kum-Ta

South Hero, VT | Jan 2018 – Apr 2018

• Coordinated with outsourced designer to develop new camp brochure design and content

• Designed and created content for annual camp newsletter

• Designed holiday cards, event fliers, campsite updates, and event invitations

• Pursued and secured over 50 product donations totaling more than $1,000 for annual silent auction fundraising event

• Created social media graphics & established design template for future use

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Education

• University of Vermont | Burlington, VT

• Bachelor of Science Degree in Communication, Minor in Applied Design

• Graduated May 2018 | Magna Cum Laude

• 3.86 GPA